Sania Mirza
Sania Mirza, the most accomplished Indian tennis player, who has clinched six Grand Slam doubles titles, played her final professional match at the WTA Dubai Duty Free Championships. Mirza’s journey is unique as she broke into the professional sports industry despite facing numerous challenges. Born in 1986 and raised in Hyderabad, she was introduced to tennis at the tender age of six, on courts with uneven surfaces made of cow dung. Sania’s career symbolizes not just tennis, but also women’s sports in India. She confronted backlash for her choices both on and off the court, but those criticisms only served to make her stronger. As a result, she transformed into a South Asian icon instead of merely an Indian one.
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In contemporary times, Sania is amongst the highest earners of social media in women’s sports. Social media platforms have provided billions of sports enthusiasts worldwide with the opportunity to actively engage with their favorite athletes, many of whom are top-tier performers. By capitalizing on the influence of social media, athletes such as Sania can transform into superstars, amassing millions of followers and securing lucrative endorsement deals. Therefore, it comes as no surprise that Sania is one of the most lucrative earners in women’s sports, boasting a colossal and dedicated fanbase. According to estimates, she makes approximately €9.1 million dollars through Twitter, €14 million through Facebook, and €6.2 million dollars through Instagram.
